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NCI / Neoledge Cinema International (English)

Neoledge is a project that is in its final incubation stage, with support primarily provided by Financière de Loisirs. Our goal is to give meaning and relevance to Big Data to analyse consumer markets, to create and use economic indicators supplying extensive coverage of the markets in question in real-time, to combine a full range of data flows from the Internet, media and marketing sources, and supply this data in a visually attractive and easy-to-use form. A proof-of-concept study was conducted in France and is now available in English-speaking countries. This allows films to be monitored several months prior to and following their release and the impact of promotional campaigns to be analysed. We are targeting other sectors, including television, video games, luxury goods, the automotive industry, etc.

 

 

 

Project leader: Olivier Levy

 

 

 

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